Meet the Founders

About us

Naomi Janzen

Founder

Naomi has 30 years’ experience as a communicator in the US, Canada and Australia. She is an expert trainer and public speaker, and she spent 20 years as a senior TV writer and producer in Los Angeles.

Naomi is recognized as a creative and innovative thinker who can deliver results.

She has successfully developed an iOS app, Remindfulness, featured in numerous top 10 lists including Cosmopolitan magazine in 2018. Together with Craig Elias, Naomi helped develop a competition reality series The Catch for Warner International Television. Although not ultimately picked up, the experience has propelled her to add projects to the slate, including a new app DayCoach.

Her skills include; working collaboratively, managing large scale programs, juggling multi-million dollar budgets and delivering on time within budget.

Fun facts:
She served as a director on the board of the Australian Writers Guild and is a veteran of over 75 hours of produced movies, miniseries and episodic TV; her work has appeared on CBC, ABC, NBC, Fox, WB Kids, Lifetime Network, HBO, and Animal Planet as well as in worldwide syndication.

Naomi is an expert practitioner and one of the top trainers in the world of the evidence-based energy psychology modality Clinical EFT.

She lives in Robertson in NSW.

Craig Elias

FOUNDER

Craig is an out-of-the-box thinker who has turned ideas into successful and ongoing businesses. He is an entrepreneur, commercial property developer, and has a passion for pushing boundaries.

Craig is recognized as a visionary. He had an idea to turn a sporting concept into a reality TV competition. Together with his team, he developed The Catch and ended up pitching the idea to the top 10 studios and production houses in Los Angeles. Although not successful, this experience has inspired him to expand his horizons into app development and new startup projects.

His inexhaustible creativity as a businessman allows him to see the potential in “ugly buildings” and a determination to create attractive environments. This has resulted in several high-profile projects credited with helping to revitalize the retail areas they were located in.

His skills include: project management, financial investment, public relations and community engagement.

Fun facts:
Craig started out as a professional footballer and was drafted to the Sydney Swans AFL club as a 17-year-old. He was forced to retire at the age of just 23 through injury.

He is married with three children and lives in the Southern Highlands in NSW.